Senior CRM Executive

Chill Insurance (part of TRG Group) is currently on the lookout for a Senior CRM Executive to join our team. As Senior CRM Executive, you will be fully hands-on, responsible for creating, building, and delivering campaigns across New Business and Conversion from start to finish. This includes writing copy, building emails and SMS, configuring automations, segmenting audiences, liaising with design, and monitoring performance — every part of the campaign process is yours to own.

Reporting to the CRM Manager, you will take full accountability for end-to-end campaign delivery, ensuring all activity drives measurable business results. This role is ideal for a CRM Executive ready to step up and take ownership of their campaigns.

About The Company

Chill Insurance is an online insurance intermediary regulated by the Central Bank of Ireland. We are members of the Brokers Ireland and carry Professional Indemnity Insurance. We've been in business since 2007 (formerly insureme.ie) and re-branded as Chill Insurance in May 2008. We pride ourselves on our three main pillars; Search, Talk and Claims.

Key Responsibilities

• End-to-end ownership of CRM campaigns: plan, build and deliver email and SMS campaigns that drive Quote Completion, New Business and newsletter engagement.
• Hands-on creation: write campaign copy, configure emails and SMS, set up automations and build audience segments.
• Collaborate with design and brand teams to produce assets that align with brand guidelines and campaign objectives.
• Continuous optimisation through A/B testing: develop and own testing roadmaps, implement structured A/B tests across campaigns, analyse results and apply insights to improve targeting, messaging and customer journeys.
• Launch, monitor and refine campaigns on an ongoing basis, proactively identifying opportunities to improve performance.
• Analyse and report on campaign results, tracking KPIs and delivering actionable insights for continuous improvement.
• Ensure CRM activity is aligned with business goals, working closely with Brand, Sales, Data and IT teams.
• Represent CRM in wider projects, ensuring campaigns meet business needs and are delivered to the highest standard.
• Any other ad-hoc duties as deemed appropriate.

Experience & Qualifications

• Minimum 2 years’ experience in CRM, with proven ability to independently plan, build and execute campaigns across email and SMS.
• Strong hands-on experience in campaign execution: copywriting, segmentation, automation setup, creative liaison, testing, deployment and post-campaign analysis.
• Experience using Xtremepush or similar CRM platforms is highly desirable.
• Comfortable using Tableau or Power BI reports to read data, interpret trends and derive actionable insights to present to the CRM Manager (report building is not required).
• Strong understanding of CRM systems, customer journeys and data-led marketing.
• Highly organised, detail-oriented and able to manage multiple campaigns simultaneously.
• Proactive, commercially minded and confident in taking full ownership of campaigns end-to-end.
• Excellent written and verbal communication skills, able to work cross-functionally and provide clear feedback.
• Analytical mindset with the ability to translate campaign data into actionable insights for optimisation.

What can you expect from Chill?

• Competitive salary
• Pension & healthcare
• Mobile phone plan
• A very convenient and well-connected location in Sandyford Industrial Estate. A fun and modern office space with excellent facilities.
• Hybrid working model
• Great staff sports & social events

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Should you wish to apply for this role please forward a letter of application and CV to humanresourcesdepartment@chill.ie.