Digital Marketing Manager

Marketing Department

Chill Insurance is now one of Ireland’s fastest growing insurance brokers. Due to our rapid and continued growth we are currently looking to recruit a strong Digital/Online Marketing Manager

The successful candidate will report directly to the Head of Marketing and will have sole responsibility to drive growth and revenue.

As a Senior Digital/Online Marketing Manager, you are responsible for a digital team to optimize our entire web presence utilizing social tools, content, PPC and display to help drive leads and sales. This is a challenging role for a highly committed and results-orientated person to prove themselves in a challenging and fast-paced environment.

Job Description

  • Responsible for the overall digital strategy from conception through to implementation and analysis of results.
  • Create and manage integrated digital media campaigns incorporating PPC, Display Advertising, Social Media, Email, Content marketing and more.
  • Effectively manage the digital team, channels and budget to maximise online enquiry level and ROI.
  • Responsible for the end to end online customer experience and usability of the Chill websites – identify opportunities to optimise and improve online conversion rates.
  • Work closely with our IT team on new web projects, from scoping to design, managing implementation and testing.
  • Lead the planning, implementation, management and analysis of all SEO campaigns.
  • Assist with PPC campaign planning, implementation and analysis.
  • Manage and contribute to the creation of digital media assets and artwork for social media, advertising, presentations and website projects.
  • Manage and optimise the distribution of content across different digital channels to maximise exposure and drive awareness.
  • Lead and manage the relationships with external agencies and suppliers.
  • Present proposals, progress reports, results and findings to stakeholders at senior management level.
  • Consistently assess domestic and international market activity, provide insights and identify opportunities for growth to deliver a world class online customer experience.

Skills/Experience

  • BSc/BA in Marketing/Digital Media or equivalent experience in Marketing Manager role.
  • High energy and results-orientated individual, an innovator with a passion for all things digital.
  • A track record in successfully promoting and building brands online.
  • Strong project management skills – ability to manage numerous projects and organise resources effectively.
  • Web design experience using Adobe Creative Suite, Sketch, InVision or similar tools.
  • Understanding of Content Management Systems (WordPress, Joomla, etc.) and web development technologies generally.
  • Ability to understand and interpret data to draw out valuable insights. Experience with web analytics tools.
  • Experience measuring and evaluating SEO initiatives.
  • Be a leader, with the ability to effectively communicate with, influence and constructively challenge key business stakeholders.
  • UI/UX qualification, Google SEO certifications a bonus.

Should you wish to apply for this role please forward letter of application and CV to humanresourcesdepartment@chill.ie.